A unique visual style for Telstra Plus.
As the program grew we needed to clearly distinguish loyalty comms from BAU Telstra comms. So we brought the Plus icon into the 3D space and created the rules on its usage.
The one guide for one-to-one comms.
Embedding best practice principles across all Telstra one-to-one comms. Everything from AA accessibility to preheater character counts ensures maximum response rates and ROI.
