RACQ car insurance
RACQ is unique - they underwrite their own insurance. We used this 'Queensland-built' insight along with a nod to the defiantly parochial nature of the audience to deliver a campaign flexing from brand to 1:1 to regionally targeted to weather-activated digital and black-spot located. And added an incentivised social campaign.
Relaunching Telstra Business
Technology Centres
Human, inviting campaign messaging which works across any Telstra product as well as different business audiences and locations. Even shifting to retail messaging.
A local area marketing tool helped franchisees combine relevant headlines with appropriate imagery for their markets.
Plus we packaged content so they could deliver tailored workshops, building a deeper connection with their audience
Telstra home internet upgrade
Our data told us some customers would benefit from changing their home internet technology.
So we created an over-arching campaign, segmented to fibre upgrade, 5G upgrade, modem upgrade and cross sell audiences, all based on location and usage data.
